Our Founders – Grandfather Khalil and our father Abe and his brothers Fred and Randy started the company in 1954. Their dream was to offer the best quality oriental rugs at the lowest prices in New England, throughout the years Kaoud Oriental Rugs has grown because of this philosophy.
Today the Kaoud family owns and operates stores throughout Connecticut and Massachusetts. Along with our reputation for offering only top quality handmade Oriental and Persian rugs at fair and honest prices.
For over three generations, excellence and integrity has marked the difference in our rugs and in our people. The Kaoud Oriental Rug showroom near you is your one-stop for quality new and antique Oriental and Persian Rugs in every style. You will also find the most experienced, courteous design staff in New England, ready with practical rug solutions for your family, home and office.
Kaoud Oriental Rugs imports directly from our own looms in the world’s leading weaving capitals. Using only the finest wool and silks, we’re so confident in the durability of our rugs that we offer the areas only “Lifetime Trade-In” Guarantee.
Kaoud Charitable Affiliations in the Community
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If you live in Connecticut, the name Kaoud instantly brings to mind the resplendent colors and intricate patterns of oriental rugs. The credit is partly owed to the fact that Kaoud Oriental Rugs has been in business for more than 50 years. Today, it’s the largest family-owned direct importer and retailer of oriental rugs in New England. If name/brand recognition is the main reason for the business’s success, face recognition is surely a runner-up.
Two of those faces belong to third generation owners Maurice and his younger brother, Charlie Kaoud, who entered the business with marketing expertise acquired at Quinnipiac. Charlie has enjoyed near-celebrity status as the “10% Charlie” of Kaoud’s marketing efforts since the early 1990s. Says Charlie, “It began as a way to introduce our customers to 
me as the newest Kaoud owner. If they asked for Charlie, we’d give them 10% off.” The marketing campaign was so successful that Kaoud has continued it ever since. Growth has soared as a result of this and other sales policies the brothers initiated. “Our grandfather started the business in a New Haven location with our father, Abe, and two uncles,” says Maurice Kaoud. “Today, there are eight stores, and another is being established in a new location.”
Both brothers grew up appreciating oriental rugs as “works of art,” which carries over into their unique brand. “We now import about 99 percent of everything in our showrooms, mostly Chinese, Indian and Persian rugs that I design myself,” says Maurice. This makes it possible for the Kaoud staff to custom-coordinate rugs. “Whether the rug is $200 or $20,000, we’re going to match the right look to the room, so it finishes it perfectly,” says Kaoud. Customer-pleasing policies have been enhanced under the brothers’ watch. The sales staff often coordinates rugs for a new home and delivers them in person at no charge. An appealing trade policy is also in force. “So if customers decide they need a bigger rug at some point, they can trade in the old one toward a new purchase.” Citing their father as the business leader they most admire, both Maurice and Charlie credit Quinnipiac with giving them the tools they needed to build on his achievements. Charlie says he gained essential customer and employee relations skills. The latter proved to be critical. As new owners, the brothers were technically in charge of veteran employees who “knew us when we were kids.” Their applied business and marketing skills earned them respect and trust. Quality and customer satisfaction continue to be the Kaoud standard. “We don’t just sell rugs to sell rugs,” says Maurice. “Every time a customer walks into their living room or dining room and sees a beautiful rug, it makes them smile. That’s our greatest satisfaction.”
Source: http://business.quinnipiac.edu
